Performance and its Link to Entrepreneurial Behavior
- 1 Department of Business Administration, Cheng Shiu University, Taiwan
- 2 Department of Leisure Management, University of Kang Ning, Taiwan
- 3 School of Management, University of Technology, Sydney, Taiwan
- 4 Department of Marketing and Distribution Management, Fortune Institute of Technology, Taiwan
Abstract
Problem statement: This study investigates the effects of Entrepreneurial Orientation (EO) on firm performance. In recent times, especially with the growth of globalization and other such factors, the performance measurement standards and parameters have changed. This has also led to a significant change in the factors that are now used within the operational sphere of an organization in order to affect the firm performance. Approach: The literature review illustrates the relationship between EO and firm performance. Results: Firms with high levels of EO tend to enhance firms’ abilities find new opportunities and increase their competitive advantage. Conclusion: Although research has shown a fairly consistent positive relationship between EO and firm performance, there has been limited research on the mechanisms that might moderate the influence of EO on firm performance.
DOI: https://doi.org/10.3844/ajassp.2011.703.707
Copyright: © 2011 Kuo-Hsiung Chen, Jui-Mei Yien, Kai-Ping Huang and Chien-Jung Huang. This is an open access article distributed under the terms of the
Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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Keywords
- Entrepreneurial orientation
- firm performance
- risk-taking
- innovativeness
- managerial vision
- strategic management
- various elements