Framework of Public Agency Website Quality Evaluation in the UAE

Abstract

Website quality is among the key drivers of the success of e-government transformation as citizens are more likely to participate when they found a satisfying engagement with a website. This paper proposed a framework of public agency website quality evaluation for the National Media Council, UAE. The study used a quantitative approach where a survey strategy was used to administer questionnaires to users of an agency’s website. A total of 185 questionnaires were analysed using Partial Least Squares Structural Equation Modelling software (SmartPLS version 3.2.6). The result revealed that website quality had a statistically significant effect on user satisfaction. Similarly, it was further found that website quality had a statistically significant effect on perceived service quality. The result implies that users of NMC website interpret the quality of the agency’s website from the purview of the satisfaction they derive from visiting the website and the perceived quality of the service offered through browsing the website.