Developing Ornamental Plants for Promoting Community Economy

Abstract

Problem statement: This study aimed to investigate the development of ornamental plants for promoting community economy in marketing and product selling. The study area was Ban Mai Udom, Tambon Ban Mai, Amphoe Nong Bunmak, Changwat Nakhon Ratchasima. Approach: This qualitative research study collected documentary data and field data using survey, observations, interviews and focused group discussion. The sample consisted of totally 33 community leaders, ornamental plant producers sellers and buyers and state and private sector officials involving promotion of ornamental plant production and selling, obtained using the simple random sampling technique. The collected data were checked using the triangulation technique. The data were analyzed and the study findings were presented by means of a descriptive analysis. Results: The study findings revealed that the production of ornamental plants in Ban Mai Udom community had 2 types of development for promoting community economy: At the household level and the organizational level. At the household kevel, the problems of marketing and selling, in which prices could be bargained, by selling by themselves and haring their relatives sell the products a local markets both inside and outside the community. At the organization level, the patterns of promoting community economy were developed. The marketing problems were solved by using the concept of media through indigenous knowledge, setting up groups as an organization through ethnicity of Thai Khorat and using the Thai Khorat dialect. Conclusion: In solving the selling problems, all of the group members sold the products at local markets and foreign markets such as France, Hong Kong and Dubai. When they had got money, every group member could borrow some money as welfare at an interest rate of 2% year. Dividends were given to all group members every year. The methods mentioned could solve different problems involved.